The comprehensive fundraising handbook for startup founders.
With input from over 60 entrepreneurs, investors, and legal experts, this in-depth resource is your companion as an entrepreneur. Filled with practical pitching advice, term sheet details, real-world scenarios, and pitfalls to avoid.
- 310-page online book
- 778+links and references
- Digital access to this title in the Holloway Reader
- Downloadable PDF for personal offline use
Everyone should have access to expert knowledge.
Venture capital is a powerful tool for entrepreneurship—one that can help overcome some of the numerous challenges of starting and scaling a new business. But the path of deciding if, when, and how to raise early-stage venture capital is navigated most easily by those with past experience, insider knowledge, and the right connections. It’s notoriously easy for founders to take wrong turns in their path to successfully finance a company.
The lead author of this Guide, Andy Sparks, raised $17M for his last startup—having failed to secure any funding for his first company. He’d moved to Silicon Valley without a network, and spent the next four years piecing together how fundraising works, from hundreds of conversations, countless hours of internet searches, and multiple $900 sessions with lawyers.
Learning how to fundraise doesn’t have to be so painful—or so costly. Anyone aspiring to build a company should have access to the experiences and knowledge of those who have gone before. We’ve pulled together 40 experts—lawyers, founders, and investors—to build a practical Guide that helps founders approach the process with confidence.
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Researched, written, and edited by experts.
Written by practitioners. Edited by professionals.
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Definitions of Key Terms
Definition Product-market fit (product/market fit or PMF) refers to the notion that there is a point at which a given market responds so positively to a company’s product that the product “fits” the market’s needs. A precise point at which “fit” has been achieved does not exist. Instead, product-market fit represents a continuum of traction that ranges from absolute clarity that a company does not have product-market fit to maybe they have product-market fit to experts disagree whether they have product-market fit all the way to it’s beyond all doubt they have product-market fit.
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Pitfalls and Confusions Explained
danger️️ Even if you’ve negotiated a cap on the portion of your investors’ legal fees you’re responsible for covering, your counsel’s fees can get out of control if you aren’t careful. If your lawyers are arguing about anything meaningful, you should tell them to bring it to you before it goes back and forth between different legal teams more than once.
confusion Not everyone has embraced the pre-seed term, which some consider overly specific and constraining. Until recently, a company’s earliest institutional investors were simply called seed stage firms. Some firms that consider themselves seed-stage will invest pre-product, all the way up to the last check before a Series A round.
controversy A warm intro from a close friend or colleague never hurts.* But not everyone agrees you need to be close with the person making the intro. So long as the introduction is credible, it can be a good start, even if it’s not necessarily an endorsement.*
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Why pay for an online book?
At Holloway, we imagine a place on the web where depth, quality, and high-value writing are the norm. A place where experts’ ideas are accessible to anyone. Where thoughtful, inclusive, and well-written resources win over quick takes, self-promoting blog posts, and content marketing.
We believe you, the reader, know the difference. It’s the 2020s. You recognize sites riddled with ads and clickbait headlines. Deep and comprehensive resources take expertise, time, and money to build. By buying access to this title, you’re supporting a place online that makes longform reading a pleasure—and allowing us to pay authors, contributors, engineers, and editors who build and improve them. Holloway is a new and powerful way to publish. We hope you’ll join us on the journey.
Does this sound like you?
- I just got off the phone with my lawyer about my term sheet, and still feel confused about what participating preferred and full ratchet mean. I wish this stuff were just written down.
- What’s the difference between a managing director, partner, venture partner, principal, associate, or an analyst in a VC firm? Who should I be talking to?
- We aren’t in a standard tech hub like Silicon Valley or New York City, and don’t know any investors. Where do we even start?
- I’ve read blog posts about founders deciding against raising venture capital. How do I know whether raising venture capital is a good idea for my business?
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