The elevator pitch—what you say when you have 30 seconds to make an impression—is a great tool in the job seeker’s toolkit. The elevator pitch can be used in passing at a networking event, or to kick off an interview with someone who may not be as close to the role or hiring process (like an executive). As you refine your job search to a specific type of role or company, having this quick pitch ready is in your best interest. (Having it ready means you’ve practiced actually giving it!)
Find the activity in this Google Doc!
Elevator Pitch Example
My career started in marketing at a small startup and has progressed through roles as a Digital Advertising Campaign Manager and Senior Manager of Advertising Performance and Optimization at Amazon. I shine when I get to lead a team driving digital advertising strategy and ad operations to efficiently improve campaign performance and deliver business results.
I’m curious about how I can apply my expertise within fintech, an industry I know is positioned for long-term growth. I’ve led high-performing teams in my career and am now focused on the chance to lead a department and help build a marketing strategy and organization from the ground up.
If I had the chance to step into the Director of Digital Marketing role, I’m confident my background and excitement about building data-driven, cross-channel marketing programs will enable me to support COMPANY in achieving customer and revenue growth.
As you went through this exercise, did it feel a bit like the cover letter? That’s intentional. The cover letter and elevator pitch can complement and reinforce one another. In fact, reiterating the main points in more than one way is to your benefit. The elevator pitch is a supporting structure, not a script. The goal is to help you think through your experience so that you can practice a time or two (or ten!) on your own. Then, when you have the chance to share your pitch with someone, you won’t have to recite a stilted script—you’ll be confident enough to speak naturally and authentically without missing any of the key points.