Creative Doing

You’re reading an excerpt of Creative Doing, by Herbert Lui. 75 practical techniques to unlock creative potential in your work, hobby, or next career. Purchase now for instant, lifetime access to the book.

This prompt is about making something just for one person, someone you know, as a way of finding authentic creative expression. Productivity writer Tim Ferriss found the tone for his books when drafting an email to his best friend. Michelle Kuo, assigns letters to all of her students, whether it’s in classes at The American University of Paris or at a creative workshop for incarcerated people. She observes when people begin to write, they risk their voices sounding pretentious, because it’s common to believe β€œgood writing” means impenetrable or abstruse. Kuo told me, β€œThere’s something about writing a letter that allows you to discover your conversational voice, which also means your forms of speech, your idioms, your little jokes. Sometimes, it also allows the voice to be funnier, to be self deprecating, and to desire actual connection. When a person knows who their exact audience is, it gives them more consistency, so they’re not switching between different potential targets. When you’re consistent, then the reader trusts you. An outside reader trusts you.”

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