Youβre reading an excerpt from Global Natives: The New Frontiers of Work, Travel, and Innovation, a guide to digital nomads and the work-from-anywhere movement, by Lauren Razavi. Purchase the book for instant digital access.
On the Eastern edge of Amsterdamβs inner-ring is an area known as βThe Knowledge Mile.β* This βinnovation clusterβ launched as part of a city marketing campaign in 2015,* presumably the vision of a team familiar with the ideas of Richard Florida. When I visited two years later, the project was in full swing. Every other building in the area was either a trendy cafe, a startup office or part of a university. If a founder invited you to their product launch, the venue was likely to be on a tree-lined boulevard named Weesperstraat, the Knowledge Mileβs main artery.