You’re reading an excerpt of Creative Doing, by Herbert Lui. 75 practical techniques to unlock creative potential in your work, hobby, or next career. Purchase now for instant, lifetime access to the book.

You may be surprised at how many ideas are forming or present in your mind all the time. Here’s an example of what one day’s ideas looked like for me, exactly as I wrote them (Canadian spellings included):

  1. Sponsoring or buying a product as a way of buying into someone’s future. This reminds me of a podcast from WorkOS who had said the same thing.

  2. Enterprise animalsβ€”animals that make jokes about IT sysadmin, etc…

  3. My writing as a combination of Shea Serrano (because he’s so versatile he can write about anything in culture!) and … ??? See Byrne Hobart’s description of his own intersection in Marker non huckster piece

  4. I add value as an idea generator (because I’ve been exposed to so many through reading)β€”and how I’m giving a lot away because there’s no way I can actually do all of these ideas. And that’s what Virgil [Abloh] did too, I think. You need to have the ideas to provide directionβ€”or you’re executing them. That’s what high level means… see the book on hierarchy

  5. DM interviewsβ€”just interview Twitter-famous people on DM/iMessage/Signal or over email for my blog, and let them know I also republish at Medium with 12k+ followers and sometimes at Fast Company as well. This should take no more than 30 mins on my end, and I can set up templated questions just like I do with Crossing the Enterprise Chasm. They can respond in text

  6. Marketing as training your brain to see opportunity and optimism, which is what sets expectations too

  7. Tourist, purist, and traveller. The value of the traveller is they bring a global perspective, a β€œholistic” oneβ€”they are a purist in their own way, the way of globalization. Tyler Brule is one. Virgil was one too!

  8. β€œBest practices”—doing a lot of stuff and seeing what works and what doesn’t. Based on hypotheses, thinking, and guiding principles of course because nobody can do everything. β€œAllow strategy to emerge.”

  9. Singapore real estate isn’t an asset, art ownership as home ownership, and a world where art is handled as an asset like real estate

  10. Print the comics out in newsprint or some other unique type of paper and then take the photo. There is something curious about the screen–paper–screen transition. One of many ideas that emerged from French Dispatch.

It’s messy, practically in scribbles, and that’s the way it’s supposed to be. Seriously, you can write these ideas down wherever you likeβ€”in a napkin, on your hand, in your notebook, in a spreadsheet. I like to write mine down in my phone, or whatever pen and paper I can find, and keep track of them in Airtable, so I can search them up later. I sort them by reverse chronological order, and whenever I think of an old idea, I find it, add to it, and move it back up to the top.

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