5. Be Accountable

From

Holloway Editione1.0.0

Updated August 14, 2024
Great Founders Write
Common questions covered here
How should a founder take responsibility when the company makes a mistake?
What happens when a company blames customers instead of owning a crisis?
Why is accountability so important in crisis communication?

Youโ€™re reading an excerpt of Great Founders Write, by Ben Putano, writer, entrepreneur, and book publisher. Heโ€™s the founder of Damn Gravity Media, a publishing house that inspires and educates tomorrowโ€™s great founders. Purchase now for lifetime access to the book and on-demand video course.

Robinhoodโ€™s decision to freeze $GME turned a chaotic situation into a crisis. Yet the company never took responsibility for their role.

Without Robinhoodโ€™s zero-commission trading tool, the short squeeze would have never been possible. Did they ever consider something like this could happen? Itโ€™s not like they didnโ€™t have warning signsโ€”GME trade volume rose rapidly throughout the month of January, which meant Robinhood needed more and more cash on hand to cover deposits. In hindsight, couldnโ€™t they have been more prepared?

Worst of all, Robinhood never took responsibility for fixing the situation. After announcing the stock freeze, they made no indication they were working to unfreeze them. Instead, they seemed to blame their customers for the freeze:

Weโ€™re determined to provide new and experienced investors with the tools and resources to help them invest responsibly for their long-term financial futures.

(Emphasis mine)

They might as well have said, โ€œYouโ€™ll get your stocks back when youโ€™re responsible enough to trade them.โ€

As a founder, the buck stops with you. Itโ€™s your responsibility to foresee and avoid a crisis. When thatโ€™s not possible, itโ€™s your job to fix it.

Be accountable.

6. Be Human

All of Robinhoodโ€™s missteps were exacerbated by communication that sounded like it was written by legal. (It probably was.) Hereโ€™s one of the more obtuse statements from Tenevโ€™s Twitter thread on January 28:

As a brokerage firm, Robinhood has many financial requirements, including SEC net capital obligations and clearinghouse deposits. Some of these requirements fluctuate based on volatility in the markets and can be substantial in the current environment.

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