Great Relationships Start with You

You’re reading an excerpt of Great Founders Write, by Ben Putano, writer, entrepreneur, and book publisher. He’s the founder of Damn Gravity Media, a publishing house that inspires and educates tomorrow’s great founders. Purchase now for lifetime access to the book and on-demand video course.

Good communication builds trust, and trust builds relationships. This is true with your team as much as your investors. If you’ve chosen the right investors—those who bring more to the table than just money—then you want as close a relationship as possible to them.

“The more you communicate with your investors, the more value you’ll get out of them,” said Mac.

Yes, VCs have a financial incentive to see you succeed. But it’s you who needs to lead the relationship. Share your wins, losses, and challenges on a regular basis. Model the type of communication you want and that’s what you’ll receive in return.