While somewhat counterintuitive, a common path to adding value is to ship code that reduces cost for your customers or for your company. If a product solves a customer’s pain point better, faster, or cheaper than if they built it themselves, the customer benefits from a return on their investment. When a customer purchases your company’s product, they’re doing it in order to free up capital or other resources. This allows them to shift resources to help grow other parts of their business. It’s a win-win for both your customers and your company.