Design Exercise Format and Criteria



Updated October 11, 2023
Land Your Dream Design Job

You’re reading an excerpt of Land Your Dream Design Job, a book by Dan Shilov. Filled with hard-won, personal insights, it is a comprehensive guide to landing a product design role in a startup, agency, or tech company, and covers the entire design interview process from beginning to end, for experienced and aspriring designers. Purchase the book to support the author and the ad-free Holloway reading experience. You get instant digital access, commentary and future updates, and a high-quality PDF download.

Typically, candidates are given a few days to a week to complete the take-home assignment. Usually recruiters warn candidates not to spend more than “a few hours on it,” but in reality many candidates spend a fairly significant amount of time. After all, if you really want to differentiate yourself, you have to put in the work.

So you’ve got a design exercise on your hands and the clock is ticking. To make sure your solution is adequate, you’ll need to make sure you understand the evaluation criteria. Every company will vary, but typically they look for:

  1. Process. How you approach and solve ambiguous problems.

  2. Craft. Strong interaction design and visual design work delivered in a short amount of time.

  3. Creativity. Generating divergent and out-of-the-ordinary ideas quickly.

  4. Prioritization. Converging on critical concepts that lead to impact.

Sometimes companies also use different types of design exercise formats when they want to zero in on a particular skill. For example, some may focus heavily on visual design aspects, while others may want you to focus more on interaction design. Typically this will be specified in the design exercise prompt.

And yet some companies may not have a rigorous process established (usually in startups) and they may not really know what they’re looking for in an answer. These can be the toughest take-homes to crack, but usually, following the design process to a tee and showing how your process has yielded new and interesting solutions helps put them at ease.

Nine Principles for a Successful Design Exercise

There are no shortcuts, but you can increase your chances by:

  1. Practicing. If you’ve never done a design exercise, practice by finding a problem you’re interested in. Give yourself a deadline, write a prompt, do it in the allotted time, and give yourself an objective evaluation.

  2. Understanding context and questions. Get to know the constraints and how your work will be evaluated.

  3. You’re reading a preview of an online book. Buy it now for lifetime access to expert knowledge, including future updates.
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