You’re reading an excerpt of Land Your Dream Design Job, a book by Dan Shilov. Filled with hard-won, personal insights, it is a comprehensive guide to landing a product design role in a startup, agency, or tech company, and covers the entire design interview process from beginning to end, for experienced and aspriring designers. Purchase the book to support the author and the ad-free Holloway reading experience. You get instant digital access, commentary and future updates, and a high-quality PDF download.
To make the concept come to life, I wrote a story about a fictitious solo business traveler, Sarah, who has a few hours to kill in the evening in San Francisco by doing a tour of the city. The solution is an assistant in an autonomous car that understands Sarah and anticipates her needs. It also has a bit of snark to its personality, something Sarah appreciates.
Writing and rewriting a story is a quick way to prototype. I usually start out almost all of my design work by writing first. I went through a couple of drafts first and later sketched a few screens on paper before quickly turning to mocking up screens (at that time) in Sketch. The digital work in turn helped me refine the story further and add some elements of amusement and delight.
Here are a couple of highlights from the narrative that I’ve put together. Her journey starts on her phone near the place she’s staying.