You’re reading an excerpt of Stop Asking Questions, by Andrew Warner, a veteran podcast host of 2000+ episodes. The book explains how to lead high-impact interviews and learn anything from anyone. Master the craft of interviewing with this complete digital package. Purchase now for lifetime access to the book and extensive audio and video resources.
Promotional techniques change constantly and are best left to marketers to teach. But there’s one approach that’s unique to interviewing and vital to mention: get help from your guests to promote your interviews.