Lead high-impact interviews and learn anything from anyone.

Master the craft of interviewing with this complete digital package. A veteran podcast host of 2000+ episodes reveals the secrets of deeper conversation. Includes exclusive audio and video resources for podcasters, salespeople, entrepreneurs, and anyone who knows the value of learning.

  • 170-page online book
  • Lifetime access to the online book
  • Audio clips of interview techniques in action
  • Video tutorial on Andrew Warner’s podcasting process
  • Access to 2,000+ Mixergy interviews ($400 value)
  • Online interview course ($250 value, released Spring 2022)
In partnership with...
An essential read for podcasters, salespeople, startup founders, and anyone who wants to lead deeper conversations with people they admire. Andrew Warner’s book not only teaches you how to interview, it teaches you how to learn.Nir Eyal(bestselling author of “Hooked” and “Indistractable”)

Stop Asking Questions

How to Lead High-Impact Interviews and Learn Anything from Anyone

by Andrew Warner

With the decades of experience and insights Andrew shares in his book, you will

  • Learn to lead deeper conversations that build trust and close deals
  • Tap into the wisdom of the world’s most successful people
  • Land top interview guests and grow your audience
  • Turn your podcasting passion into a thriving business

PLUS: In this expanded, digital Holloway Edition, get the full book, exclusive content, including audio clips demonstrating the conversational techniques in the book, and access to Andrew’s vault of 2,000+ interviews.

What’s Inside:

  • The complete 170-page online book
  • Embedded audio clips from Andrew’s interviews (Holloway Edition Exclusive)
  • Video tutorial: Andrew’s podcasting process (Holloway Edition Exclusive)
  • One-year access to Andrew’s vault of 2,000+ interviews and startup masterclasses ($400 value)
  • The online course “Interview Your Heroes 2.0” by Andrew Warner ($250 value; coming Spring 2022)
  • Lifetime digital access to this title in the Holloway Reader
Damn Gravity MediaOriginal Edition
Ben PutanoPublisher
John Paul HernandezSocial Media Manager
Joshua LevyPublisher (Holloway Edition)
Nathaniel HemmingerProduction (Holloway Edition)
Carolyn TurgeonEditor (Holloway Edition)

What People Are Saying

Jordan Harbinger
host of “The Jordan Harbinger Show,” an Apple Top 10 education podcast
This book is not only a guide for interviewers like me, but is essential for anyone who wants to meet and learn from people a few steps ahead in life or business.
Espree Devora
host of “Women in Tech,” voted Top 10 Podcast by Harper's Bazaar
Andrew Warner generously reveals how he mastered the craft of interviewing, giving readers a tactical roadmap to create winning conversations with people they admire.
Seth Godin
founder of Akimbo (home of the AltMBA) and author of 20 bestselling books
This is a book about respect. Respecting others enough to interview them well. Respecting your audience enough to do the work. And respecting yourself enough to be clear about what you're doing and why.
Chris Guillebea
author of “The Money Tree” and “The $100 Startup”
In the field of interviewing, Andrew is the archetypal example of ‘so good they can’t ignore you.’ Read this book to steal his secrets!

Reader Reviews

★★★★★ Book of the year. I really enjoyed reading this book. It teaches you how to have deep conversations with your heroes so you can learn the rare value and gold you need for growth. ... You can use the same tools you learn to enrich relationships and build a powerful network.You’ll also learn podcasting and interviewing processes, tools, and systems that helped build Mixergy to what it is today. Highly recommend!
JH (a reader)
★★★★★ It's a book about communication and learning how to listen--truly listen. While there are lots of great podcasting how-to tips, he also walks you through the steps of how to guide any conversation in a direction that's mutually beneficial to everyone involved. Whether you are a podcaster or someone who just wants the tools to be a more effective communicator, this is book is a fantastic place to start.
Shannon (a reader)
★★★★★ I've worked with Andrew before and ... I've seen him ask for advice from the top CEOs to waiters at a restaurant and with me even though I was much earlier in my career (and didn't know what I was doing half the time). I'm never surprised to see the success that Andrew has created for himself. I'm even more impressed by the network he's built. ... Andrew genuinely cares about everyone he comes across and takes a massive amount of time behind the scenes to nurture these relationships. So for him to package everything he has learned from his vast experience in a book was an instant buy for someone like me who also loves to learn.
Tam Pham (a reader)
★★★★★ 100% the best book on interviewing that money can buy. Years ago I found Andrew Warner's interview show, Mixergy, and was impressed by how candid and willing his guests were to share their stories. Over time, I started to recognize some of the techniques Andrew was using to achieve these results, and started doing the same with my own show—it worked! ... The book includes numerous anecdotes, guidelines, tips, suggestions and ideas, all packaged in a way that is very readable. 10/10 recommend.
(a reader)
★★★★★ Out of the dozens of podcasts I've been featured on over the years, I remember my conversation with Andrew vividly. He is world-class at conducting high impact interviews. I'm beyond excited that he decided to package his wisdom and share it in this book!
Jayson (a reader)

Learn the Craft of Interviewing from One of the Best

Andrew Warner has interviewed over 2,000 of the world’s best entrepreneurs to uncover the real factors behind their success. But he’s also learned something even more valuable: how to learn anything from anyone through high-impact interviewing.

Great interviewing is more than just asking questions. To do it right, you need to be part therapist, part researcher, and part storyteller.

After a decade of honing his craft, Warner shares how to lead deeper, more meaningful conversations with people you admire. He also reveals his strategy for building a multi-million dollar podcast business: how to book exciting guests, prepare for interviews, scale your revenue, and much more.

Every ambitious person should add interviewing to their learning stack. Whether you’re a podcaster, entrepreneur, journalist, or just a lifelong learner, Stop Asking Questions will show you the way.

About the Author
Andrew Warner
Andrew Warner is an entrepreneur and host of the hit startup podcast, Mixergy, where he uncovers the secrets of the world’s best founders. Over the course of 2,000+ episodes, Andrew has interviewed everyone from Barbara Corcoran, to Gary Vee, to the founders of Airbnb. After building two startups of his own—one successful and one failed—Andrew started Mixergy as a way to learn from other entrepreneurs. Today, Mixergy is a place where successful people teach ambitious upstarts through interviews, courses, masterclasses, and events. When he’s not interviewing, Andrew loves to spend time with his wife, Olivia, and their two children. Andrew is also an avid runner and has completed a marathon on every continent, including Antarctica.

Table of Contents

Part I
High-Impact Conversation Techniques
“What’s a Win for You?”
Join the Resistance
Look for Shoved Facts
Reciprocation
The Promotion Stopper
Share Your Why
“Because?”
The Dramatic Lowball
Share a Higher Purpose
Stop Asking Questions
Put the Words in Someone Else’s Mouth
Pre-ask the Shocking
“A Time When You …”
Stop Asking “Most” Questions
Use Double-Barreled Questions
Use Icon Stories
“Sorry to Interrupt …”
Avoid Train Crashes
Home Run Questions
The Talking Release
Part II
Preparing for Interviews
Interview Structure 1: Hero’s Journey
Interview Structure 2: How-To
Interview Structure 3: News
Interview Structure 4: Serendipitous
Interview Structure 5: Panel Discussion
Interview Research
Personal-Touch Research
Self-interest
Audience Intel
Get Back to Purpose
Ditch the Outline
The Billboard
Part III
Landing Great Guests
Superstars: How to Land Them
Newsmakers
Role Model
Salesperson’s Technique
Idea Fountains
Fans, Assemble
Say No
Part IV
The Business of Interviewing
The Booking System
Sponsor Revenue
Sell to Your Audience
Not Giving Up
Part V
Final Words
Using What I Taught You
More About the Interviewees
Stop Asking Questions
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