The Holloway Guide to Equity Compensation
Joshua Levy, Joe Wallin, and over 35 contributors
Over 3 hours read time, plus 300 linked references and resources

Stock options, RSUs, job offers, and taxes—a detailed reference, including hundreds of resources, explained from the ground up and made to be improved over time.

Holloway’s Guide to Equity Compensation is a comprehensive, authoritative resource for founders, managers, and employees. Decisions around equity compensation can be life-changing, and this Holloway Guide offers practical advice on everything from exercising stock options to tax implications to negotiating a job offer from a startup or stock corporation. I wish I’d had access to a resource like this earlier in my career.
—Leo Polovets (Susa Ventures)
Fresh out of school as an early employee at Facebook, I didn’t understand all the intricacies of equity compensation. Later on, when I was VP of Operations overseeing recruiting at Dropbox, I realized a lot of folks also didn’t understand how equity packages worked. Understanding equity compensation, whether as an employee or a founder, is seriously complicated and also critical to get right. The Holloway Guide covers what you need to know.
—Ruchi Sanghavi (former VP Operations, Dropbox)
This is the first thing I share when someone is thinking about their equity compensation.
—Ryley Reynolds (Thrive Capital)
Holloway’s Guide is critical for any CEO. Companies need to be as disciplined about equity as they are about cash. Compensation matters. Proper alignment puts a company in a superior position long-term.
—Amit Mukherjee (NEA)
This Guide is vital in helping founders understand and communicate about equity compensation, and for employees who want to better understand potential wealth and tax implications.
—Aditya Agarwal (former VP Engineering, Dropbox)