You’re reading an excerpt of Stop Asking Questions, by Andrew Warner, a veteran podcast host of 2000+ episodes. The book explains how to lead high-impact interviews and learn anything from anyone. Master the craft of interviewing with this complete digital package. Purchase now for lifetime access to the book and extensive audio and video resources.
Guest promotion can be varied and unpredictable. When I interviewed Paul Graham about how he launched Y Combinator, one of Silicon Valley’s most prestigious startup incubators, his firm featured my episode on their homepage for months. Vishen Lakhiani, founder of Mindvalley, the online education company, used Facebook ads to promote his interview and drove traffic to my site. But most guests don’t do anything to promote their interviews with me.