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startup Getting the university recruiting flywheel going for smaller startups is an entirely different ballgame. Smaller startups don’t have the budget to spend extravagantly on campus recruiting, nor do they have dedicated recruiters or established relationships with colleges to give them leverage. Lavish perks and fancy offices often aren’t a tool they can use to attract interns and new grads against the bigger companies. But perhaps the biggest challenge is the lack of brand name. Undergraduate interns and recent graduates are trying to build impressive-looking resumes, and getting a job at a well-known company is the most obvious way to do so.