“Our crowds are online and our Colosseum is Twitter,” writes Michael Fontaine, a professor of classics at Cornell University, in an article on mob mentality. If a tweet receives enough criticism, warranted or not, it can snowball into a full fledged mob. An unpopular tweet can be ratioed and receive hundreds or thousands of quote tweets, often with deeply personal attacks. A wave of DMs or emails can follow and even attempts at having your account hacked or calls to your employer to fire you.
It’s a deeply unpleasant experience that more and more people are going through, because it can be genuinely difficult to know when a form of public shaming will occur and what might trigger it.
While such incidents are increasingly common, you shouldn’t spend much time fearing this outcome. However, there are a handful of precautions and actions you can take:
Unfortunately, even with precautions, these pile-ons can be difficult to weather and represent a hazard of the platform. While Twitter mobs have common similarities, what to do in each individual situation can vary dramatically. While some people choose to fight back against accusations they feel are unfair, others apologize, or, depending on prominence, contract reputation management or PR firms to seek advice on how to move forward.
While downsides to Twitter are very real, it shouldn’t deter you from using the platform. The negatives are outweighed by what you have to gain in finding a community of people you can learn from and grow with.