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Indeed, storytelling isn’t just about giving your deck some flair. Especially for early-stage companies, investors are assessing a founder’s ability to tell their company story. They want to see that you can succinctly share your vision and the opportunity the company presents to those involved, both monetarily and with regard to mission. They want to see how well you understand your customers and how you have managed to bring together the right team of people to make the company a success. If you can’t do these things, early investors will assume that you won’t be able to impress or convince investors down the line, and that you’ll have trouble reaching customers to buy what you’re selling and talent to join your team.