The Holloway Syllabus on

Startup Boards

The resources you need to learn the ins and outs of startup boards.
Andy Sparks
▪︎ 20 minutes read time

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This post is part of The Holloway Syllabus series. We’ll publish new Holloway Syllabi every other week, and you can read and search the contents of all of them in one place in The Holloway Modern Work Library. To create this Holloway Syllabus, we put in more than 20 hours of research and worked with Tom Eisenmann from Harvard Business School and Brian Weisberg from Tidelift to pull together and vet great resources. We believe this is the most comprehensive and authoritative list (over 100 resources!) to help you master the ins and outs of startup boards.

Introduction2 links

Despite the good intentions and great experience in the room, the painful truth is that precious time and energy is frequently squandered by directors and startup CEOs.Jon Callaghan*

A great board will help founders discern the difference between decisions that can kill the company like a snakebite and those that merely look like snakes, but are just piles of rope that can be untangled. A bad board will be a snake itself. The trouble is, even repeat founders have little experience with boards. Fewer have experience with well-run boards. Investors often have the benefit of sitting on multiple boards and hold positional power relative to founders, who rely on the nebulous, everything-but-guaranteed necessities of networking, mentorship, and luck in finding a helpful investor. More often than not, when faced with a crisis or question, they Google it.

We’ve organized the content in this Syllabus to help you move from a 1 to a 2 or a 5 to a 6 on the Urban scale, Wait But Why creator Tim Urban’s metric to measure expertise (1 is “never heard of the idea”; 10 is “world’s leading expert”). This Holloway Syllabus provides readers a list of resources that cover startup board basics (“what is a board?”) to complex, on-the-ground challenges (“how do I set up different committees as my board grows?”), and everything in between.

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Startup Boards 1015 minutes, 8 links

What is a board?

A board of directors (board or BOD) is a group of people who oversee an organization, including by guiding and supervising the organization’s officers, and have legal obligations to act in the organization’s best interest. For a corporate board of directors, this includes ensuring that the company serves the best interests of its shareholders. All corporations are legally required to have a board of directors. The board typically consists of a mix of individuals representing different interests. An inside director is any founder, executive, or individual investor on the board. An outside director is not an employee of or existing investor in the company, and they are recruited to the board to provide specific expertise. Individuals on the board are referred to as board members. A board member is said to have a board seat at the company.*

When a company incorporates, the board is usually made up only of one, some, or all of its founders. Under Delaware corporate law, boards have the authority to control the day-to-day matters in a company. You should always defer to your legal counsel when determining what decisions need a board vote, but in our section on protective provisions, we cover the decisions that almost always require a board vote.*

It’s rare for an investor to negotiate a board seat at the seed stage unless they’re writing a large check ($750K+). Boards of directors usually meet quarterly for meetings that can be as long as three hours; they’re a big commitment, and investors usually don’t want to sit on too many boards. But at some point beyond the seed stage, you’ll have to give up board seats to investors, and that means you’ll need the support of any investors with a board seat when making major decisions.*

What does a board do?

When a startup forms a board of directors, the primary role of the board is to make key strategic and operational decisions for the company. The board typically holds regular three- to four-hour board meetings. These are often held quarterly or every six weeks; when a company is young they could be held monthly. In these meetings, the board discusses progress, goals, challenges, key hires, and all sorts of operational issues. A board meeting is used to align the operations with the interests of the investors and founders. While board meetings are often viewed as a tool for investor oversight, they are very much also about entrepreneurs seeking the board’s counsel and advice.*

Do I need a board?

Board Composition4 minutes, 39 links

Structure and roles

Putting together a board

Should you grant board observer seats?

When to add directors or grant board seats

Sitting on other boards

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Board Meetings3 minutes, 34 links

Preparing for a board meeting

The board package

Board meetings

Board and Investor Communication22 links

Board communication

Investor updates

Resources for Startup Boards3 minutes, 17 links

Books

Podcasts

Startups

Videos

Case studies

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