Holloway Editione1.1.1Updated September 14, 2022
You’re reading an excerpt of Stop Asking Questions, by Andrew Warner, a veteran podcast host of 2000+ episodes. The book explains how to lead high-impact interviews and learn anything from anyone. Master the craft of interviewing with this complete digital package. Purchase now for lifetime access to the book and extensive audio and video resources.
Most people aren’t familiar with pre-interviews, so explain what you’re going to do and why. This is especially important if you’re doing the pre-interview yourself. You don’t want your guest to confuse it with the actual interview.
Focus on the key parts of the interview. This isn’t a dry run of the interview—it’s information gathering, or as I like to call it, story gathering.
If you’re doing the pre-interview yourself, always interrupt good stories and explain that you want your guest to sound unrehearsed and fresh in the interview.
The output of a successful pre-interview is a list of stories your guest tells well and maybe a few that you should stay away from.