Tweet about the things you find interesting, but it’s helpful if you stick to a couple main topics (it’s helpful for people to know what they’re going to get when they follow you). And have fun—it’s a terrific medium for learning and connecting with people you might not otherwise have access to.Arianna Simpson (@AriannaSimpson), founder and Managing Partner, Autonomous Partners*
Twitter works best when you’re sharing what you do off Twitter. Rather than passively discussing what finds its way onto the platform, join the conversation with your own experiences. Consider your job, your hobbies, and the information you consume and think about. Share about that.
What you share on social media is a signal others pick up on—but different people will pick up different signals from the same posts. That’s why your best recourse is to simply post about what really interests you, what’s really going on in your life offline, things that surprise or delight you, and forget about trying to please a wide swath of people. You never will. But, your posts can serve as a beacon, shining a light out to other like-minded individuals, to help them find you and their own way through the morass.
I tweet about what matters to me! It’s not much more strategic than that. I go through different phases of what interests me, what excites me, what enrages me, and that’s typically reflected pretty well in my Twitter. I will say that I was much more conscious of tweeting ‘professionally’ when I was in college or just starting out in my career. Everything was about tech and wanting to sound smart and in-the-know. I shared lots of articles about tech news. It was a reflection of what I wanted to project into the world at the time.Jackie Luo (@jackiehluo), software engineer, Square*
Promote Your Work Authentically
Twitter can feel like more work than play. Agents and publishers encourage their authors to use social media to promote their work. As an entrepreneur, Twitter can be a key marketing channel to earn your first customers. Promoting your work is an entirely valid use case for Twitter, but that doesn’t mean you should approach the platform like your own personal ad channel.
Using Twitter properly requires authenticity. Just as for IRL relationships, connecting with others depends on being genuine. People get annoyed with the acquaintances who invite them to coffee only to introduce them to sign up for a multilevel marketing scam. It doesn’t feel good to hear from someone for the first time in years, only to be told about their great investment opportunity. The same rules apply on Twitter. So represent yourself as a whole person, not “Person who works for X and you should try our…” or “Individual who started X and you should use my…” Don’t sell, share: your interests, thoughts, ideas, et cetera.
Treat Twitter like a shared community space, not a commercial.Rachel Jepsen (@DidYouWriteThat), senior editor, Holloway*
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