Whether you’re starting a new company from scratch or releasing a new feature or product line, Twitter can serve as a great sounding board. Leveraged properly, the platform will enable you to you to learn from your customers and improve your product. Entrepreneurs who are active on Twitter can create a direct line from themselves to their customers; whether that’s to solicit feedback or provide customer support.
Getting feedback on what you want to build and release or how you can improve can yield useful feedback that informs your decisions. Following this feedback can yield better results than if you were to build and release something in isolation. You can opt to solicit feedback as a founder or employee, which has the benefit of personalization, or collect feedback under your company’s account, which may have the benefit of wider reach.
Slack (@SlackHQ) has used Twitter to collect customer feedback, a strategy that helped propel them from a $0 to $1B company.
In general, learning from your users and gathering product sentiment is a key part of growing a business. Twitter is just one of many channels that will help you connect with your users and learn about the pain points they might be experiencing with your product.
If you’re growing and scaling your team, simply talking about your company is a form of employer branding. Most people value transparency in the company they work for. Providing insights into your company will help you attract talented people whose values and interests align with those of you and your company.
Some topics you can talk about to increase interest in your company and attract talent:
Your company values