This section was written by Nikhil Krishnan (@nikillinit), Strategic Partnerships Manager at TrialSpark, 10.2K followers.
There are a few things that make communicating ideas to an audience that I’ve found particularly useful:
Humor. I can’t stress this enough. There’s enough dry content on the internet, truly funny people stand out. And Twitter as a medium is very flexible in the kinds of humor you can incorporate (image-based like a conversation, reactions, text-based stories, et cetera). If you can make your information more palatable with humor, people will remember it more and actually enjoy what you write.
Concision. Keep it short when it can be short. You don’t need to add filler if it doesn’t make sense.
Authenticity. At the end of the day, if it feels like you’re marketing something, sucking up to someone, or flexing, then it probably reads like that to your audience too. The bar for authenticity today is so low—just showing you’re a regular person, you’re rough around the edges, and not trying to only show off your most polished version actually goes a long way. For example, I occasionally will post stuff about my dating life. It’s not related to business or my professional life but I think it makes it more fun to see another side of people.
It’s helpful to have a list of things you won’t Tweet, too:
- A take or analysis that’s been said a million times already and I agree with it
- Anything about my life that’s super mundane (“Here’s this breakfast I ate today!”)
- Replies to someone that are just an emoji or like “nice!” If you respond to someone, actually say something about why you like what they said or appreciate it.