Founding Sales is a practical guide to startup sales for founders and other first-time sales staff, written by Pete Kazanjy, founder of Atrium Sales Analytics and the Modern Sales Leadership and Operations Community.
This book is the distillation of Kazanjy’s experience at TalentBin, where he went from a founder with a product marketing and product management background to early sales guy, early sales manager, and eventual post-acquisition sales leader at Monster Worldwide, in addition to his later experience founding Modern Sales, the nation’s largest sales operations, enablement, and leadership community.
The book’s goal is to accelerate the learning and success of those who find themselves in a similar spot Pete did in early 2011—don’t know much about B2B sales, and need to figure it out in a hurry.
Founding Sales covers all the practical details and mental models you need to know to succeed in sales, including:
The book has been included in business school curriculum at Wharton, purchased by venture funds to share with their portfolio companies, and read by hundreds of devoted fans. Join the Founding Sales community today and get started on your journey to sales success.
What exactly am I buying?
By purchasing a title on Holloway.com, you get full digital access to the book and all other resources that come with it, for unlimited use by you. That means you get lifetime access online for that title on the web, using the Holloway Reader. In contrast with Kindle and other ebooks, this also includes future updates from the author or editors. Finally, depending on the title, you get additional digital resources like PDF downloads, documents, spreadsheets, or audio clips! If you purchase a bundle, you get all additional resources for each title in the bundle.
What is the Holloway Reader?
The Holloway Reader lets you read and engage with books bought on Holloway. Many of our readers call it the best reading experience for books on the web—you use it right in your browser, on desktop or mobile. In contrast to ebooks and paper books, online content in the Holloway Reader is always up to date, including updates when changes to the content are made, like responses to reader questions, new data, or new developments. It also lets us experiment with what the future of the book should look like, offering features you won’t find in Kindle or Apple Books.* It includes expert commentary in the margins and offers bookmarks and highlights, instant definitions of technical terms from a glossary, instant previews of links and footnotes, and a powerful search capability only available on Holloway titles—and we have a lot more on the way.
Are there any discounts?
We do offer discounts if you select a bundle or more than one title during checkout. We also offer student discounts to individuals with a valid .edu email address.* Before a book is released, it is available for pre-order at a discount. By pre-ordering a title, you’re supporting us and our authors in their work and you may get a note from the author, early access, or other perks.
Finally, if you sign up on our email list, in addition to excerpts and updates about our titles you’ll get any occasional special offers (infrequently—we don’t want to spam folks!).
Can I buy Holloway titles as a gift?
Yes! You can purchase and instantly share lifetime digital access for any title in the catalog. You can do this for a friend or a small group by selecting the number of invites you want to purchase during checkout. You’ll also get a receipt, so you may easily expense it if it’s a business purchase.
Can I buy Holloway titles for my team or my company?
Yes! It’s just like a gift for a few people, as above. For example, if you purchase 5 invites, you can forward the invite link or invitation email to the 5 people on your team.
We also offer additional options for team access for companies, groups, and classes. Use the team access form (just 3 questions) to set this up and get full pricing information or contact email@example.com.
I have more questions!
Don’t we all. Check the full FAQ. And we’d love to hear from you at firstname.lastname@example.org.