Founding Sales is a practical guide to startup sales for founders and other first-time sales staff, written by Pete Kazanjy, founder of Atrium Sales Analytics and the Modern Sales Leadership and Operations Community.
This book is the distillation of Kazanjy’s experience at TalentBin, where he went from a founder with a product marketing and product management background to early sales guy, early sales manager, and eventual post-acquisition sales leader at Monster Worldwide, in addition to his later experience founding Modern Sales, the nation’s largest sales operations, enablement, and leadership community.
The book’s goal is to accelerate the learning and success of those who find themselves in a similar spot Pete did in early 2011—don’t know much about B2B sales, and need to figure it out in a hurry.
Founding Sales covers all the practical details and mental models you need to know to succeed in sales, including:
- Mindset changes for first-time sales professionals
- Product marketing and sales basics
- Going from 0 to 30 customers
- Understanding and finding customers
- Pitching, negotiation, and closing deals
- Customer success
- Sales management
- Onboarding and training
The book has been included in business school curriculum at Wharton, purchased by venture funds to share with their portfolio companies, and read by hundreds of devoted fans. Join the Founding Sales community today and get started on your journey to sales success.