Holloway

The Holloway Guide to Using Twitter

This Guide will help professionals in all fields use Twitter to find collaborators, generate ideas, build a brand, and more.

Length: 70 pages
Edition: e1.0.1
Last Updated: 2020-01-28
Language: English
Why read on Holloway?

Researched, written, and edited by experts.

Written by practitioners. Edited by professionals.

Author
Fadeke Adegbuyi (Doist)
Contribution
Jackie Luo (Square)
Visakan Veerasamy (JIBABOM!)
Kevin Simler (Hexagon Bio)
Sahil Lavingia (Gumroad)
Arianna Simpson (Autonomous Partners)
Nikhil Krishnan (TrialSpark)

Table of Contents

Introduction
Representing Yourself Online
Your Name and Handle
Your Photo
Your Bio
Anonymous Accounts
Choosing Who to Follow
Have Criteria
Favorites and Industry Leaders
Uncover Interesting People
Companies, Organizations, and News Outlets
What’s the Magic Number?
Use Twitter Lists
Gaining Your First Followers
Existing Online Communities
Colleagues and Industry Peers
Conferences and Events
Choosing What to Tweet
Bring Your Interests Online
Promote Your Work Authentically
Share What You’re Learning
Use Twitter as a Testing Ground
Start Interesting Conversations
Nikhil Krishnan’s Tweeting Strategy
Engaging With Others
Strategies for Positive Engagement
Avoiding Negative Engagement
Sending DMs
Finding Professional Opportunities
Find Jobs and Contracts
Generate Opportunities
Grow Your Business
Find Your First Customers
Gain Valuable Feedback
Attract Candidates
Provide Customer Service
Building a Promotional Channel
Track Your Competitors
Taking The Online, Offline
Meeting Online Friends
Reaching Out to Potential Collaborators
Finding Events on Twitter
Meeting Complete Strangers
Navigating the Negatives on Twitter
Responding to Criticism
Responding to Mobs
Recognizing Harassment on Twitter
Holding Others Accountable
Personally Dealing with Abuse
Reporting and Documenting Twitter Abuse
On Discussing Politics
Removing Negativity
Further Reading

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